Woman using a laptop with social media icons hovering over the keyboard

Creating Valuable Social Media Content for Your Followers

Many brands know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get real results from your social channels, it’s important to understand your target audiences’ expectations of your brand on social…

11 Ways to Check Social Media Performance

This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…

3 Tips to Get Started with Video Content for Social Media

Is video content integrated into your social media strategy? It should be. The majority of consumers rely on social networks to help with their purchasing decisions + videos that educate consumers on your product line, entertain with unique product highlights + inspire with creative ideas can be a game-changer for your social media strategy! Videos…

How to Choose the Right Social Media Channels for Your Brand

It can feel intimidating navigating the fast-paced world of social media. The landscape is constantly changing with new channels, added features within existing channels + expanded advertisement opportunities. With so many options to choose from, how do you know which social media channels are the right fit for your brand? The easy answer is to…