What Housewares Brands Can Do Now to Prepare for the “New Normal”

Restrictions are being lifted + retailers are starting to open up again. Slowly but surely, it seems like somewhat of a return to normal. Or is it? There’s no doubt that  COVID-19 has impacted almost every aspect of our lives  + we’ve yet to see the long-term impact of how things will change. What might…

planning ahead for digital success

Investing in Long-Term Success During the COVID-19 Pandemic

In our last post, Emily talked about the power of pivoting + gave some great examples of how brands can take quick action to see short-term results. Beyond those immediate pivots, it’s important to look at your longer-term strategy, too. For forward-thinking brands, now is the right time to invest in your long-term success. Here…

Coronavirus Updates + Housewares Industry Resources (Updated Daily)

UPDATED: 4/7/20 @ 12:31 PM To keep you in the know, we’ll be adding to this list of COVID-19 industry resources, news + information for the housewares industry! “An analysis of Amazon search results reveals that many consumers have moved past panic-buying of hand sanitizer, disinfecting wipes and other germ-fighting essentials and are starting to…

Digital Marketing for Housewares Brands During COVID-19

Finding Opportunities in Uncertain Times We continue to closely monitor the impact of COVID-19 on the housewares industry, this is a time of unprecedented change + uncertainty. While the industry has weathered various political climate changes, market disruptors + recessions, there was a sense of some predictability along the way. With Covid-19, there is less…

Double Down on Digital Marketing to Reach Your Buyers

If you are reading this blog post it’s highly likely that the International Housewares Association’s decision to cancel The Inspired Home Show has had a massive influence on your plans for 2020. While the impact will clearly be felt by all, as a longtime trusted digital marketing partner of IHA, we not only fully support…