With thousands of brands competing for press + attendee attention at trade shows, how are you setting yourself apart?
There are so many amazing trade show opportunities for housewares brands. From the Las Vegas Market to AmericasMart Atlanta to the International Home + Housewares Show, this industry has the best events to showcase your products + brand!
After 10+ years attending the International Home + Housewares Show, running the social channels for IHA throughout the year (including at the Show) + staffing the Social Media + Digital Marketing Center, we’ve seen some brands doing things really, really well online. We’ve also seen a lot of brands missing out on important opportunities for great trade show marketing. Here are the online strategies we think you need to make your upcoming trade shows more successful!