5 Housewares Marketing Trends for 2019 – Selling a Lifestyle, Not a Product

Shoppers today want a lot of things, you know that. Gone are the days when the lowest price or fastest delivery speed were the determining sales triggers for consumers. People pay more + are willing to wait for the products that help them create their own distinct identity, home + lifestyle. As more and more…

A Recap from the IHHS2019 Social Media & Digital Marketing Center

Another year, another exciting + jam packed International Home + Housewares Show is in the books! As we prep for the Show each year, we always get some sneak peeks of new things coming during our meetings with the Show team, but stepping onsite for the first time each year is always exciting! We had…

5 Easy Ways to Improve Your Content Right Now

Full disclosure: I’m a perfectionist. As a writer and marketer, I’m always looking for ways to improve. As far as I’m concerned, nothing is ever “good enough,” especially when it comes to crafting content. If you’re anything like me, you may be looking for ways to improve the content you’re creating for your housewares brand…

7 Ways You Can Make It Easier for People To Buy Your Products

Let’s focus on easy this holiday season… If I asked you to make a list of adjectives to describe your holiday season, where on the list would the word “easy” fall? Probably not at the top of your list, right? Festive, yes. Enjoyable, hopefully. Stressful, probably. Words like simple, easy, and effortless are most likely…

Adapting to Change More Effectively Through Digital Marketing

How we’re helping housewares brands adapt with digital marketing… We’re all-in on housewares marketing, which means the challenges home and housewares brands are facing are always top of mind for our team.  But with IHA’s CHESS 2018 just around the corner, the conference’s theme: Adapting In the Face of Change has been on our minds even more than…

8 Inspired Fall Marketing Ideas

It’s still hot as can be here in Wisconsin, but the promise of cooler weather, crunchy leaves + pumpkin spice everything is just around the corner. Personally, I couldn’t be more excited… If you’re anything like us, you’re always looking ahead! Whether you’re as stressed out as your first day of middle school about Q4…