Coronavirus Updates + Housewares Industry Resources (Updated Daily)

UPDATED: 3/27/20 @ 3:04 PM To keep you in the know, we’ll be adding to this list of COVID-19 industry resources, news + information for the housewares industry! “With many consumers in their second or even third weeks of working from home across the U.S., they are spending more time in their kitchens and home…

Digital Marketing for Housewares Brands During COVID-19

Finding Opportunities in Uncertain Times We continue to closely monitor the impact of COVID-19 on the housewares industry, this is a time of unprecedented change + uncertainty. While the industry has weathered various political climate changes, market disruptors + recessions, there was a sense of some predictability along the way. With Covid-19, there is less…

Double Down on Digital Marketing to Reach Your Buyers

If you are reading this blog post it’s highly likely that the International Housewares Association’s decision to cancel The Inspired Home Show has had a massive influence on your plans for 2020. While the impact will clearly be felt by all, as a longtime trusted digital marketing partner of IHA, we not only fully support…

CHESS 2019 Recap: Building for the Future…

Last week, I got the chance to attend the Chief Housewares Executive SupersSession (CHESS) conference hosted by the International Housewares Association! As expected, it was an incredible couple of days, full of great educational sessions + important networking time. The Hyatt Lodge at McDonald’s Campus was a stunning location for the conference + overall the…

6 Google Analytics Reports We Use to Develop Better Content Calendars

I’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…

integrate your SEO and social media

7 Ways to Integrate your SEO + Social Media Efforts

Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…

5 Ways to Make Instagram More Valuable for your Brand

There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…