integrate your SEO and social media

7 Ways to Integrate your SEO + Social Media Efforts

Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…

5 Ways to Make Instagram More Valuable for your Brand

There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…

epower at home at DigiMarCon2019

9 lessons from DigiMarCon2019

As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days…

9 ways you’re wasting your housewares marketing budget

Are you in charge of developing your brand’s marketing budget? Or responsible for approving it? Or crossing your fingers, toes + eyes hoping that your requests will make the cut + be included next year? Whatever impact the marketing budget has on you, understanding what’s killing your budget + where you’re wasting money is important!…

7 Ways your Website is Costing you Money

Web design + development is no joke. We don’t claim to be experts, but we work with the best of the best and know that a website is an incredible investment for brands, + offers incredible opportunities. We also know some really smart people who believe that once a website is launched, it’s a self-sustaining piece of…

How to Convince Anyone that Content Marketing is a Must-Have

Content marketing isn’t a fad or a trend. It’s a movement, a shift in how brands connect with consumers. It’s more than an email blast or a blog post, it’s an ongoing commitment to creating and sharing engaging, purposeful content that converts. You’re probably here because you know what content marketing is and that it’s…

5 Housewares Marketing Trends for 2019 – Selling a Lifestyle, Not a Product

Shoppers today want a lot of things, you know that. Gone are the days when the lowest price or fastest delivery speed were the determining sales triggers for consumers. People pay more + are willing to wait for the products that help them create their own distinct identity, home + lifestyle. As more and more…

A Recap from the IHHS2019 Social Media & Digital Marketing Center

Another year, another exciting + jam packed International Home + Housewares Show is in the books! As we prep for the Show each year, we always get some sneak peeks of new things coming during our meetings with the Show team, but stepping onsite for the first time each year is always exciting! We had…