11 Digital Marketing Opportunities for Housewares Brands

Even as we get more comfortable working, shopping + staying safe at home, the impact of the COVID-19 pandemic continues to evolve. Here in Wisconsin, we’re on week 4 of our new normal. epower at home has been a remote agency for years, so working from home has not been a disruptor for us, but…

planning ahead for digital success

Investing in Long-Term Success During the COVID-19 Pandemic

In our last post, Emily talked about the power of pivoting + gave some great examples of how brands can take quick action to see short-term results. Beyond those immediate pivots, it’s important to look at your longer-term strategy, too. For forward-thinking brands, now is the right time to invest in your long-term success. Here…

Coronavirus Updates + Housewares Industry Resources (Updated Daily)

UPDATED: 4/7/20 @ 12:31 PM To keep you in the know, we’ll be adding to this list of COVID-19 industry resources, news + information for the housewares industry! “An analysis of Amazon search results reveals that many consumers have moved past panic-buying of hand sanitizer, disinfecting wipes and other germ-fighting essentials and are starting to…

Double Down on Digital Marketing to Reach Your Buyers

If you are reading this blog post it’s highly likely that the International Housewares Association’s decision to cancel The Inspired Home Show has had a massive influence on your plans for 2020. While the impact will clearly be felt by all, as a longtime trusted digital marketing partner of IHA, we not only fully support…

Persona Impact: On Your Advertising Spend

The impact of a well-researched and fully developed buyer persona that targets your end-consumer cannot be overstated. Making sure that every department within your company — from product development to sales to marketing to customer service — knows the buyers inside and out is crucial for your long-term success. When considering the significant investment that…

A Persona’s Impact: Intro

Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As marketing in the digital age has evolved, the terminology may have changed… or a maybe a new buzzword has been pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the…

CHESS 2019 Recap: Building for the Future…

Last week, I got the chance to attend the Chief Housewares Executive SupersSession (CHESS) conference hosted by the International Housewares Association! As expected, it was an incredible couple of days, full of great educational sessions + important networking time. The Hyatt Lodge at McDonald’s Campus was a stunning location for the conference + overall the…