How To Audit Your Social Media Channels in 15 Minutes

This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…

How To Use Free Website Audit Tools to Improve your Search Visibility!

This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…

11 Digital Marketing Opportunities for Housewares Brands

Even as we get more comfortable working, shopping + staying safe at home, the impact of the COVID-19 pandemic continues to evolve. Here in Wisconsin, we’re on week 4 of our new normal. epower at home has been a remote agency for years, so working from home has not been a disruptor for us, but…

planning ahead for digital success

Investing in Long-Term Success During the COVID-19 Pandemic

In our last post, Emily talked about the power of pivoting + gave some great examples of how brands can take quick action to see short-term results. Beyond those immediate pivots, it’s important to look at your longer-term strategy, too. For forward-thinking brands, now is the right time to invest in your long-term success. Here…

Coronavirus Updates + Housewares Industry Resources (Updated Daily)

UPDATED: 4/7/20 @ 12:31 PM To keep you in the know, we’ll be adding to this list of COVID-19 industry resources, news + information for the housewares industry! “An analysis of Amazon search results reveals that many consumers have moved past panic-buying of hand sanitizer, disinfecting wipes and other germ-fighting essentials and are starting to…

Double Down on Digital Marketing to Reach Your Buyers

If you are reading this blog post it’s highly likely that the International Housewares Association’s decision to cancel The Inspired Home Show has had a massive influence on your plans for 2020. While the impact will clearly be felt by all, as a longtime trusted digital marketing partner of IHA, we not only fully support…