5 Ways to Make Instagram More Valuable for your Brand

There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…

How to Convince Anyone that Content Marketing is a Must-Have

Content marketing isn’t a fad or a trend. It’s a movement, a shift in how brands connect with consumers. It’s more than an email blast or a blog post, it’s an ongoing commitment to creating and sharing engaging, purposeful content that converts. You’re probably here because you know what content marketing is and that it’s…

A Recap from the IHHS2019 Social Media & Digital Marketing Center

Another year, another exciting + jam packed International Home + Housewares Show is in the books! As we prep for the Show each year, we always get some sneak peeks of new things coming during our meetings with the Show team, but stepping onsite for the first time each year is always exciting! We had…

8 Inspired Fall Marketing Ideas

It’s still hot as can be here in Wisconsin, but the promise of cooler weather, crunchy leaves + pumpkin spice everything is just around the corner. Personally, I couldn’t be more excited… If you’re anything like us, you’re always looking ahead! Whether you’re as stressed out as your first day of middle school about Q4…

Persona Development Guide

Focus your work + create more meaningful marketing campaigns. What is a buyer persona anyway? Great question, so happy you asked. A buyer persona can mean different things to different people, which can be confusing. This can also result in personas that are inconsistent and ineffective. Before going any further, let’s define a buyer persona…

Why We Went All-In On Housewares Marketing

We took a leap of faith, going all-in on housewares marketing… Last year, in a team meeting, as we were prepping for the International Home + Housewares Show, we started talking about how it’s our favorite time of year. We’d been doing (great) online marketing work for brands across industries since 1998, but loved the…

My 10 Favorite Instagram Tools

With approximately 800 million monthly users, Instagram has exploded in the past few years — and it shows no signs of slowing down. There’s no doubt it’s a powerful platform for housewares brands, and lots of fun to use! While Instagram itself has some cool built in functionality (like Stories, image filters, and live video)…

Online Marketing: In-House or Outsourced

Should you grow your internal team, or partner with an agency? If you’re responsible for marketing your company and its products, you probably don’t have the budget to do everything you want. How do you get the most from what you do have to set up your housewares brand for the brand awareness, product sales,…