With approximately 800 million monthly users, Instagram has exploded in the past few years — and it shows no signs of slowing down. There’s no doubt it’s a powerful platform for housewares brands, and lots of fun to use! While Instagram itself has some cool built in functionality (like Stories, image filters, and live video)…
Should you grow your internal team, or partner with an agency? If you’re responsible for marketing your company and its products, you probably don’t have the budget to do everything you want. How do you get the most from what you do have to set up your housewares brand for the brand awareness, product sales,…
When is the right time to get your digital marketing team involved with a website redesign or build? When looking at building or redesigning a website, laying out a clear marketing plan before execution of that website is extremely important. While all is not lost if you didn’t consider a marketing plan prior to launch,…
Whether your marketing goals are centered on brand awareness, product launches, customer retention, or all three, when you look back at your year, sales will most likely be a key indicator of your success. Will you care more about where those sales happened, or that they happened? We’ve long been integrated marketing advocates, and as…
7 Ways to Use Social Media to Launch a New Product In today’s crowded online space, getting people to notice your new product can seem nearly impossible. How do you stand out amongst the thousands of other new products that are launched every single day? It’s not easy, but it’s certainly not impossible. With the…
You have an amazing housewares product. It addresses potential customers’ pain points. It’s within your target audience’s price range. It’s new and trendy. It’s perfect! So how do you get your audience to see the value in your product and more importantly retailers to carry your product in their stores? Brand awareness! Generating brand awareness…
Consumers are using the internet to research, select and purchase home and housewares products, is it your brand they are choosing? Are you demonstrating to top retailers that you have a presence and brand worthy of top placement on their shelves? Online marketing can do so much for home and housewares brands, it’s important to…
Millennials – generally considered as individuals born between 1980 and 2000 – are now the largest generation in U.S. history. Growing up with national tragedies like 9/11, tension and violence overseas, the 2008 stock market crash, and incredible technological advances have changed the way this generation operates and views the world. Now as they reach adulthood,…
A few weeks ago I came across a post on my Facebook newsfeed for a new skincare brand that caught my eye. I clicked on the ad, did a quick scan of the website, and then headed back over to Facebook to keep scrolling through my newsfeed. A couple of days later, I saw another…
According to a recent report published by Reuters, department store sales have declined by 17% since 2009, while e-commerce brands have more than doubled their share of the retail industry. If you’re a housewares brand who relies on brick + mortar locations to engage with and sell to consumers, what does this mean for your…