Whether your marketing goals are centered on brand awareness, product launches, customer retention, or all three, when you look back at your year, sales will most likely be a key indicator of your success. Will you care more about where those sales happened, or that they happened? We’ve long been integrated marketing advocates, and as…
7 Ways to Use Social Media to Launch a New Product In today’s crowded online space, getting people to notice your new product can seem nearly impossible. How do you stand out amongst the thousands of other new products that are launched every single day? It’s not easy, but it’s certainly not impossible. With the…
You have an amazing housewares product. It addresses potential customers’ pain points. It’s within your target audience’s price range. It’s new and trendy. It’s perfect! So how do you get your audience to see the value in your product and more importantly retailers to carry your product in their stores? Brand awareness! Generating brand awareness…
Consumers are using the internet to research, select and purchase home and housewares products, is it your brand they are choosing? Are you demonstrating to top retailers that you have a presence and brand worthy of top placement on their shelves? Online marketing can do so much for home and housewares brands, it’s important to…
Millennials – generally considered as individuals born between 1980 and 2000 – are now the largest generation in U.S. history. Growing up with national tragedies like 9/11, tension and violence overseas, the 2008 stock market crash, and incredible technological advances have changed the way this generation operates and views the world. Now as they reach adulthood,…
A few weeks ago I came across a post on my Facebook newsfeed for a new skincare brand that caught my eye. I clicked on the ad, did a quick scan of the website, and then headed back over to Facebook to keep scrolling through my newsfeed. A couple of days later, I saw another…
According to a recent report published by Reuters, department store sales have declined by 17% since 2009, while e-commerce brands have more than doubled their share of the retail industry. If you’re a housewares brand who relies on brick + mortar locations to engage with and sell to consumers, what does this mean for your…
The retail landscape has been shifting since the inception of the internet. But over the last several years, the shift in the retail space, especially in the housewares industry, has been dramatic. I could inundate you with statistics on how your target audience is shifting how, when, and where they buy, but you are not…