Double Down on Digital Marketing to Reach Your Buyers

If you are reading this blog post it’s highly likely that the International Housewares Association’s decision to cancel The Inspired Home Show has had a massive influence on your plans for 2020. While the impact will clearly be felt by all, as a longtime trusted digital marketing partner of IHA, we not only fully support…

Persona Impact: On Your Advertising Spend

The impact of a well-researched and fully developed buyer persona that targets your end-consumer cannot be overstated. Making sure that every department within your company — from product development to sales to marketing to customer service — knows the buyers inside and out is crucial for your long-term success. When considering the significant investment that…

A Persona’s Impact: Intro

Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As marketing in the digital age has evolved, the terminology may have changed… or a maybe a new buzzword has been pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the…

CHESS 2019 Recap: Building for the Future…

Last week, I got the chance to attend the Chief Housewares Executive SupersSession (CHESS) conference hosted by the International Housewares Association! As expected, it was an incredible couple of days, full of great educational sessions + important networking time. The Hyatt Lodge at McDonald’s Campus was a stunning location for the conference + overall the…

6 Google Analytics Reports We Use to Develop Better Content Calendars

I’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…