Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they play an integral part in your marketing, from an SEO perspective it is crucial to know who your ideal buyers truly are and where/how they shop. As an SEO guru within the housewares industry, we love buyer personas…
The impact of a well-researched and fully developed buyer persona that targets your end-consumer cannot be overstated. Making sure that every department within your company — from product development to sales to marketing to customer service — knows the buyers inside and out is crucial for your long-term success. When considering the significant investment that…
Persona’s Impact – On Your Content Marketing When looking to develop content for a new partner at our agency, one of the first things our content team asks is whether or not the client has buyer personas. It’s an important question because buyer personas — also known as customer profiles or audience personas — are…
Buyer personas are an integral piece of any successful marketing strategy, as they help companies and manufacturers identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro blog, we talked about how over-complicated marketing within the housewares industry has made personas. While the strategy, data, and insight that goes into them…
Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As marketing in the digital age has evolved, the terminology may have changed… or a maybe a new buzzword has been pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the…
Next week, Justin and I will be presenting a webinar with IHA on Differentiation + Digital Marketing : How To Set Your Brand Apart Online! We’re thrilled to talk to the housewares industry about the most important ways brands can set themselves apart through digital marketing, it’s kind of a passion of ours! While we…
Last week, I got the chance to attend the Chief Housewares Executive SupersSession (CHESS) conference hosted by the International Housewares Association! As expected, it was an incredible couple of days, full of great educational sessions + important networking time. The Hyatt Lodge at McDonald’s Campus was a stunning location for the conference + overall the…
UPDATED: July 30, 2020 When I started here wayyyy back in 2008, I was a fresh college grad with a background in PR + Psychology. I knew next to nothing about digital marketing + even less about search engine optimization. When I came in on my first day, I was overwhelmed + nervous. Luckily for…
Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…
Twice a month, our content + social teams meet for a strategy session, to discuss the latest wins + challenges we’re having with clients, as well as to share resources, ideas + tips with each other! Earlier this week, I invited the rest of the team in for our session about storytelling. As a content…