Persona Impact: On Your Advertising Spend

The impact of a well-researched and fully developed buyer persona that targets your end-consumer cannot be overstated. Making sure that every department within your company — from product development to sales to marketing to customer service — knows the buyers inside and out is crucial for your long-term success. When considering the significant investment that…

A Persona’s Impact: Intro

Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As marketing in the digital age has evolved, the terminology may have changed… or a maybe a new buzzword has been pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the…

CHESS 2019 Recap: Building for the Future…

Last week, I got the chance to attend the Chief Housewares Executive SupersSession (CHESS) conference hosted by the International Housewares Association! As expected, it was an incredible couple of days, full of great educational sessions + important networking time. The Hyatt Lodge at McDonald’s Campus was a stunning location for the conference + overall the…

integrate your SEO and social media

7 Ways to Integrate your SEO + Social Media Efforts

Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…