Why We Went All-In On Housewares Marketing

We took a leap of faith, going all-in on housewares marketing… Last year, in a team meeting, as we were prepping for the International Home + Housewares Show, we started talking about how it’s our favorite time of year. We’d been doing (great) online marketing work for brands across industries since 1998, but loved the…

My 10 Favorite Instagram Tools

With approximately 800 million monthly users, Instagram has exploded in the past few years — and it shows no signs of slowing down. There’s no doubt it’s a powerful platform for housewares brands, and lots of fun to use! While Instagram itself has some cool built in functionality (like Stories, image filters, and live video)…

Online Marketing: In-House or Outsourced

Should you grow your internal team, or partner with an agency? If you’re responsible for marketing your company and its products, you probably don’t have the budget to do everything you want. How do you get the most from what you do have to set up your housewares brand for the brand awareness, product sales,…

What Can Online Marketing Do For Housewares Brands?

Consumers are using the internet to research, select and purchase home and housewares products, is it your brand they are choosing? Are you demonstrating to top retailers that you have a presence and brand worthy of top placement on their shelves? Online marketing can do so much for home and housewares brands, it’s important to…

How To Win Over Millennials on Social Media

Millennials – generally considered as individuals born between 1980 and 2000 – are now the largest generation in U.S. history. Growing up with national tragedies like 9/11, tension and violence overseas, the 2008 stock market crash, and incredible technological advances have changed the way this generation operates and views the world. Now as they reach adulthood,…