What Can Online Marketing Do For Housewares Brands?

Consumers are using the internet to research, select and purchase home and housewares products, is it your brand they are choosing? Are you demonstrating to top retailers that you have a presence and brand worthy of top placement on their shelves? Online marketing can do so much for home and housewares brands, it’s important to…

How To Win Over Millennials on Social Media

Millennials – generally considered as individuals born between 1980 and 2000 – are now the largest generation in U.S. history. Growing up with national tragedies like 9/11, tension and violence overseas, the 2008 stock market crash, and incredible technological advances have changed the way this generation operates and views the world. Now as they reach adulthood,…

Content Marketing Can Combat the Decline of Brick + Mortar

According to a recent report published by Reuters, department store sales have declined by 17% since 2009, while e-commerce brands have more than doubled their share of the retail industry. If you’re a housewares brand who relies on brick + mortar locations to engage with and sell to consumers, what does this mean for your…