When I started at E-Power Marketing, I was a fresh college grad with a background in PR + Psychology. I knew next to nothing about digital marketing + even less about search engine optimization. When I came in on my first day, I was overwhelmed + nervous. Luckily for me, Andrea Schultz, our VP…
Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…
Twice a month, our content + social teams meet for a strategy session, to discuss the latest wins + challenges we’re having with clients, as well as to share resources, ideas + tips with each other! Earlier this week, I invited the rest of the team in for our session about storytelling. As a content…
There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…
As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days…
If you’ve got sunshine on your mind, you’re not alone! It can be SO easy to let thoughts of fun in the sun distract you from the task at hand! We’re all about making your life easier, so we thought we’d put together a list of easy-to-use marketing ideas you can fall back on this…
Are you in charge of developing your brand’s marketing budget? Or responsible for approving it? Or crossing your fingers, toes + eyes hoping that your requests will make the cut + be included next year? Whatever impact the marketing budget has on you, understanding what’s killing your budget + where you’re wasting money is important!…
Web design + development is no joke. We don’t claim to be experts, but we work with the best of the best and know that a website is an incredible investment for brands, + offers incredible opportunities. We also know some really smart people who believe that once a website is launched, it’s a self-sustaining piece of…
Content marketing isn’t a fad or a trend. It’s a movement, a shift in how brands connect with consumers. It’s more than an email blast or a blog post, it’s an ongoing commitment to creating and sharing engaging, purposeful content that converts. You’re probably here because you know what content marketing is and that it’s…
Shoppers today want a lot of things, you know that. Gone are the days when the lowest price or fastest delivery speed were the determining sales triggers for consumers. People pay more + are willing to wait for the products that help them create their own distinct identity, home + lifestyle. As more and more…