Shoppers today want a lot of things, you know that. Gone are the days when the lowest price or fastest delivery speed were the determining sales triggers for consumers. People pay more + are willing to wait for the products that help them create their own distinct identity, home + lifestyle. As more and more…
Another year, another exciting + jam packed International Home + Housewares Show is in the books! As we prep for the Show each year, we always get some sneak peeks of new things coming during our meetings with the Show team, but stepping onsite for the first time each year is always exciting! We had…
If you’re writing just for the sake of writing and not going through the additional steps to optimize your content for search, you’re missing out. Search engine optimization (SEO) should be top of mind whenever you’re writing content for your housewares brand. The two go hand-in-hand and completely compliment each other. Without content, there’s nothing…
Full disclosure: I’m a perfectionist. As a writer and marketer, I’m always looking for ways to improve. As far as I’m concerned, nothing is ever “good enough,” especially when it comes to crafting content. If you’re anything like me, you may be looking for ways to improve the content you’re creating for your housewares brand…
How we’re helping housewares brands adapt with digital marketing… We’re all-in on housewares marketing, which means the challenges home and housewares brands are facing are always top of mind for our team. But with IHA’s CHESS 2018 just around the corner, the conference’s theme: Adapting In the Face of Change has been on our minds even more than…
I recently presented a webinar for the International Housewares Association on crafting a consumer-focused content marketing plan, and have gotten some questions on one of the to-do’s in that process, finding your sweet spot. Always ready to talk more about all things content marketing, here’s some more info for you! Your sweet spot is the…
It’s still hot as can be here in Wisconsin, but the promise of cooler weather, crunchy leaves + pumpkin spice everything is just around the corner. Personally, I couldn’t be more excited… If you’re anything like us, you’re always looking ahead! Whether you’re as stressed out as your first day of middle school about Q4…
It’s time to develop a social media policy that really works for your brand Policy. It’s a controversial word in the world of social media. Why? Social media policies that are too restrictive discourage engagement and limit creativity, which can ultimately end up hurting your brand. Social media teams that are bound by tight policies often…
Earlier this year at the International Home + Housewares Show, we got the chance to talk to so many brands with questions (+ complaints) on how to rise above the noise and reach their target audiences. We consistently asked for more information on those target audiences, and didn’t always get a clear understanding from brands.…
Focus your work + create more meaningful marketing campaigns. What is a buyer persona anyway? Great question, so happy you asked. A buyer persona can mean different things to different people, which can be confusing. This can also result in personas that are inconsistent and ineffective. Before going any further, let’s define a buyer persona…