If you’re going to put in the time + energy to create content for your housewares brand, you want to make sure you’re addressing topics that your audience cares about. Otherwise, what’s the point? However, finding relevant + timely topics is easier said than done. In fact, figuring out what to write about is arguably…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
It can feel intimidating navigating the fast-paced world of social media. The landscape is constantly changing with new channels, added features within existing channels + expanded advertisement opportunities. With so many options to choose from, how do you know which social media channels are the right fit for your brand? The easy answer is to…
Learning about voice search + optimizing for it is important – its share of search traffic is steadily growing. It’s estimated that around 111.8 million people use voice assistants every month in the United States. According to a study conducted by OC&C Strategy Consultants, “voice shopping is set to jump to $40 billion by 2022”.…
Discover the power of social listening + why it’s important for your business in our upcoming webinar with the International Housewares Association! Join us on July 29th @ 12PM-1PM Central (US + Canada) – click here to register. Webinar Overview We’ll discuss what social media listening entails, why it’s important, + how to get started…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
Landing pages play an important role in today’s online world. They should have one job, to convert website visitors into leads + sales. However, if your landing page is mediocre, your conversions will suffer. According to this industry report, the average landing pages across all industries only convert at a 2.35% rate! Let’s take a…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…