integrate your SEO and social media

7 Ways to Integrate your SEO + Social Media Efforts

Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…

5 Ways to Make Instagram More Valuable for your Brand

There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…

epower at home at DigiMarCon2019

9 lessons from DigiMarCon2019

As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days…

9 ways you’re wasting your housewares marketing budget

Are you in charge of developing your brand’s marketing budget? Or responsible for approving it? Or crossing your fingers, toes + eyes hoping that your requests will make the cut + be included next year? Whatever impact the marketing budget has on you, understanding what’s killing your budget + where you’re wasting money is important!…

7 Ways your Website is Costing you Money

Web design + development is no joke. We don’t claim to be experts, but we work with the best of the best and know that a website is an incredible investment for brands, + offers incredible opportunities. We also know some really smart people who believe that once a website is launched, it’s a self-sustaining piece of…

How to Convince Anyone that Content Marketing is a Must-Have

Content marketing isn’t a fad or a trend. It’s a movement, a shift in how brands connect with consumers. It’s more than an email blast or a blog post, it’s an ongoing commitment to creating and sharing engaging, purposeful content that converts. You’re probably here because you know what content marketing is and that it’s…

5 Housewares Marketing Trends for 2019 – Selling a Lifestyle, Not a Product

Shoppers today want a lot of things, you know that. Gone are the days when the lowest price or fastest delivery speed were the determining sales triggers for consumers. People pay more + are willing to wait for the products that help them create their own distinct identity, home + lifestyle. As more and more…