Full disclosure: I’m a perfectionist. As a writer and marketer, I’m always looking for ways to improve. As far as I’m concerned, nothing is ever “good enough,” especially when it comes to crafting content. If you’re anything like me, you may be looking for ways to improve the content you’re creating for your housewares brand…
How we’re helping housewares brands adapt with digital marketing… We’re all-in on housewares marketing, which means the challenges home and housewares brands are facing are always top of mind for our team. But with IHA’s CHESS 2018 just around the corner, the conference’s theme: Adapting In the Face of Change has been on our minds even more than…
I recently presented a webinar for the International Housewares Association on crafting a consumer-focused content marketing plan, and have gotten some questions on one of the to-do’s in that process, finding your sweet spot. Always ready to talk more about all things content marketing, here’s some more info for you! Your sweet spot is the…
It’s still hot as can be here in Wisconsin, but the promise of cooler weather, crunchy leaves + pumpkin spice everything is just around the corner. Personally, I couldn’t be more excited… If you’re anything like us, you’re always looking ahead! Whether you’re as stressed out as your first day of middle school about Q4…
It’s time to develop a social media policy that really works for your brand Policy. It’s a controversial word in the world of social media. Why? Social media policies that are too restrictive discourage engagement and limit creativity, which can ultimately end up hurting your brand. Social media teams that are bound by tight policies often…
Earlier this year at the International Home + Housewares Show, we got the chance to talk to so many brands with questions (+ complaints) on how to rise above the noise and reach their target audiences. We consistently asked for more information on those target audiences, and didn’t always get a clear understanding from brands.…
Focus your work + create more meaningful marketing campaigns. What is a buyer persona anyway? Great question, so happy you asked. A buyer persona can mean different things to different people, which can be confusing. This can also result in personas that are inconsistent and ineffective. Before going any further, let’s define a buyer persona…
We took a leap of faith, going all-in on housewares marketing… Last year, in a team meeting, as we were prepping for the International Home + Housewares Show, we started talking about how it’s our favorite time of year. We’d been doing (great) online marketing work for brands across industries since 1998, but loved the…
With approximately 800 million monthly users, Instagram has exploded in the past few years — and it shows no signs of slowing down. There’s no doubt it’s a powerful platform for housewares brands, and lots of fun to use! While Instagram itself has some cool built in functionality (like Stories, image filters, and live video)…
Should you grow your internal team, or partner with an agency? If you’re responsible for marketing your company and its products, you probably don’t have the budget to do everything you want. How do you get the most from what you do have to set up your housewares brand for the brand awareness, product sales,…