Buyer personas are an integral piece of any successful marketing strategy, as they help companies and manufacturers identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro blog, we talked about how over-complicated marketing within the housewares industry has made personas. While the strategy, data, and insight that goes into them…
Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As marketing in the digital age has evolved, the terminology may have changed… or a maybe a new buzzword has been pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the…
Next week, Justin and I will be presenting a webinar with IHA on Differentiation + Digital Marketing : How To Set Your Brand Apart Online! We’re thrilled to talk to the housewares industry about the most important ways brands can set themselves apart through digital marketing, it’s kind of a passion of ours! While we…
Last week, I got the chance to attend the Chief Housewares Executive SupersSession (CHESS) conference hosted by the International Housewares Association! As expected, it was an incredible couple of days, full of great educational sessions + important networking time. The Hyatt Lodge at McDonald’s Campus was a stunning location for the conference + overall the…
I’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…
When I started at E-Power Marketing, I was a fresh college grad with a background in PR + Psychology. I knew next to nothing about digital marketing + even less about search engine optimization. When I came in on my first day, I was overwhelmed + nervous. Luckily for me, Andrea Schultz, our VP…
Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…
Twice a month, our content + social teams meet for a strategy session, to discuss the latest wins + challenges we’re having with clients, as well as to share resources, ideas + tips with each other! Earlier this week, I invited the rest of the team in for our session about storytelling. As a content…
There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…
As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days…