Many brands know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get real results from your social channels, it’s important to understand your target audiences’ expectations of your brand on social…
A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…
Many brands + marketers think of content marketing + social media marketing as two separate things. While it’s true they are different, the two really work best when the strategies are aligned + integrated. If you want to see a boost on social, take a look at your content marketing efforts (and vice versa)! Today…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
Is video content integrated into your social media strategy? It should be. The majority of consumers rely on social networks to help with their purchasing decisions + videos that educate consumers on your product line, entertain with unique product highlights + inspire with creative ideas can be a game-changer for your social media strategy! Videos…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
If you’re going to put in the time + energy to create content for your housewares brand, you want to make sure you’re addressing topics that your audience cares about. Otherwise, what’s the point? However, finding relevant + timely topics is easier said than done. In fact, figuring out what to write about is arguably…
This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…
It can feel intimidating navigating the fast-paced world of social media. The landscape is constantly changing with new channels, added features within existing channels + expanded advertisement opportunities. With so many options to choose from, how do you know which social media channels are the right fit for your brand? The easy answer is to…