“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television”
Amy Jo Martin, author of “Renegades Write The Rules”
Between Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube and more, marketing teams are spread thin as-is. Then you add in the monitoring, engagement, content creation, advertising options + distribution needed to keep a social channel active? Talk about burn out. It’s no wonder we see so many brands with inactive social channels, redundant content across platforms + little to no engagement within the communities!
For too long, brands have felt pressured into having an account on every social channel with lackluster results. We’re here to tell you to STOP. It’s OK not to be on every channel. It’s OK to retire old accounts or delete inactive profiles that don’t serve a larger purpose. A social account with no strategy or invested resources will never perform + could do more harm than good.
Based on your target audiences + business goals, we’re willing to bet we can find the right mix of social channels, ad campaigns, content + engagement strategies for your brand. We’re thoughtful in how we approach social media strategies, paying close attention to who your audiences are, which channels they use + the content mix they expect to see on each channel. We love digging into the data to really pinpoint what’s working + what’s not to constantly fine tune our messaging, ad strategies, content schedules + channel tactics for ongoing improvement.
Speaking of data, there’s a lot of talk about social media ROI + we get why brands want to see a return on their social media campaigns. We’re all about ongoing reporting, but are firm believers that social media is a marathon, not a sprint. Lifetime value, overall brand lift + customer retention outweigh monthly follower counts or single ad clicks any day. That’s not to say we don’t report on short-term successes + obstacles or that we aren’t working every day to improve things, it’s just that we’re looking at the bigger picture when it comes to social strategy + work best with clients who see social media as a long-term strategy too.
From strategy + ad planning to content creation + moderation, we can step in wherever + whenever your team needs a little extra help! We love all the opportunities social channels can offer brands + helping housewares brands make the most of it!
