“The best place to hide a dead body is on the second page of Google search.”
If you don’t have top search visibility for the phrases that really matter to your brand, you’re not going to attract quality search traffic. With a (very) limited number of positions available on the first page of search results + countless other brands vying for them, it takes work to earn a top spot.
Our top secret formula for search success isn’t all that secret. It’s quality + time. You need a strong, technically sound foundation in your website, an ongoing strategy for fresh, engaging content + a long-term commitment to improving both through search engine optimization. Pretty simple, right? Deceivingly so. Brands that don’t commit to the health of their organic search presence can quickly see results slip.
Remember, your search presence isn’t competing against your distribution channels or retail partners, it’s working with them to create a stronger, more unified + compelling digital presence. Think about it. If a shopper is searching for a new air fryer and the first page of results is dominated by your website, your retail partners + positive reviews from happy customers, there’s no room for the competition.
Use your site to your advantage. Tell your story in a way that shoppers can’t ignore and use your site to funnel consumers to buy your products, across channels in a way that works best for your brand. Give ’em all the reasons + resources they need to choose your brand over all the competitors you’re up against in stores. Then link directly to your products on your retailers’ sites. Show off the lifestyle they’re looking for. Give ’em the backstory they couldn’t possibly get on your retailers’ channels.
We grew up with SEO. It was the first service we ever offered as an agency way back in 1998 + we’ve refined our skills through the years. From the technical fundamentals to the fun targeting + testing we’re doing with long-term clients, we love everything about optimizing housewares websites.