“Your brand is what other people say about you when you’re not in the room.”
Your brand name, logo, corporate colors + other brand elements didn’t come about on accident. They were thoughtfully developed + intentionally put into place. They were designed to help your brand stand out + cut through the noise. Are you delivering on those intentions in everything you’re doing? Are you doing it in a way that’s meaningful + effective for your audiences? Do you know who your audiences really are? Is your branding an asset to your business or an afterthought?
A strong, cohesive brand is recognizable, relatable + authentic. Brand consistency requires a lot more than a pretty logo or a catchy slogan. Consistent branding requires that you:
- know your brand + what sets it apart from the competition
- know your target audiences, what they’re like, how they shop + why your products are perfect for them.
- have established an authentic, natural brand tone + voice
Maybe you don’t know where to get started. You know that your brand is great, but haven’t articulated why. You know you want to sell more products but haven’t developed purposeful buyer personas that showcase who you want to sell to or what their buyer’s journey looks like. Or maybe you’re really confident in your brand platform + how you’re delivering on it. Can you say the same for your sales team? Customer service reps? Retailers? Agency partners? Consistency in branding earns trust + loyalty, but if everyone on your team isn’t on the same page, you won’t earn the results you deserve.
We believe in the power of brand consistency. So much so that every marketing strategy we deliver is based on the data, resources + shared understanding we create through a Brand Consistency Plan. This step allows us to get to know your brand, audiences + goals in a more meaningful way, to give everyone a solid foundation + assure mutual understanding. We are always looking to set ourselves + our clients up for long-term success + these plans are a huge piece of that, ensuring that the strategies, channels + marketing tactics we recommend are specific to you + achieving your goals.