brand consistency plans

let's make sure your brand has the resources to attract, engage + sell more effectively

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos

Your brand name, logo, corporate colors + other brand elements didn’t come about on accident. They were thoughtfully developed + intentionally put into place. They were designed to help your brand stand out + cut through the noise. Are you delivering on those intentions in everything you’re doing? Are you doing it in a way that’s meaningful + effective for your audiences? Do you know who your audiences really are? Is your branding an asset to your business or an afterthought?

A strong, cohesive brand is recognizable, relatable + authentic. Brand consistency requires a lot more than a pretty logo or a catchy slogan. Consistent branding requires that you:

know your brand + what sets it apart from the competition
know your target audiences, what they’re like, how they shop + why your products are perfect for them.
have established an authentic, natural brand tone + voice

Maybe you don’t know where to get started. You know that your brand is great, but haven’t articulated why. You know you want to sell more products but haven’t developed purposeful buyer personas that showcase who you want to sell to or what their buyer’s journey looks like. Or maybe you’re really confident in your brand platform + how you’re delivering on it. Can you say the same for your sales team? Customer service reps? Retailers? Agency partners? Consistency in branding earns trust + loyalty, but if everyone on your team isn’t on the same page, you won’t earn the results you deserve.

We believe in the power of brand consistency. So much so that every marketing strategy we deliver is based on the data, resources + shared understanding we create through a Brand Consistency Plan. This step allows us to get to know your brand, audiences + goals in a more meaningful way, to give everyone a solid foundation + assure mutual understanding. We are always looking to set ourselves + our clients up for long-term success + these plans are a huge piece of that, ensuring that the strategies, channels + marketing tactics we recommend are specific to you + achieving your goals.

Fast Facts on Brand Consistency…

A consistent brand presentation across all platforms increases revenue up by up to 23%. (Forbes)
On average, 5 to 7 brand impressions are necessary before someone will remember your brand. (Pam Moore)
Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility. (Lucidpress)
64% of consumers cite shared values as the primary reason they have a relationship with a brand. (Harvard Business Review)
52% of consumers expect brands to know when the right moments are to communicate. (Cube)
48% of consumers expect brands to know them and help them discover new products or services that fit their needs. (Cube)

tired of playing catch up?

Sweet Spot

Where does your brand have the most authority? Your sweet spot is what sets you apart from the competition + outlines the emotional triggers your target audience connects with.

Buyer Personas + Buyer’s Journey Mapping

We’ll put a literal face + name to your audiences’ data with demographics, lifestyle stories, shopping habits, influencers + much more. Then map out what your audiences are looking for + connecting with before they buy.

Brand Tone + Voice

Together with your team, we’ll work through a series of exercises to help you craft, fine-tune, or better establish your brand’s most authentic tone + voice to help maintain that consistency everywhere your brand is.

“Your brand is what other people say about you when you’re not in the room.”

Fast Facts on Brand Consistency…

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