Online Marketing: In-House or Outsourced

Should you grow your internal team, or partner with an agency? If you’re responsible for marketing your company and its products, you probably don’t have the budget to do everything you want. How do you get the most from what you do have to set up your housewares brand for the brand awareness, product sales,…

Content Marketing Can Combat the Decline of Brick + Mortar

According to a recent report published by Reuters, department store sales have declined by 17% since 2009, while e-commerce brands have more than doubled their share of the retail industry. If you’re a housewares brand who relies on brick + mortar locations to engage with and sell to consumers, what does this mean for your…