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  • capabilities
    • brand consistency
    • content marketing
    • search engine optimization
    • digital advertising
    • social media marketing
  • work
  • about
    • story
    • people
    • international housewares association
    • partners
      • web developers
  • blog
    • brand awareness
    • product sales & distribution
    • events & promotions
    • create customer retention and loyalty
    • our webinars
  • resources
  • contact
    • quit playing catch up
    • book a strategy session

Author Archives: Haley Boehm

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Is Voice Search Optimization Beneficial for Retailers?

brand awareness, product sales & distributionBy Haley BoehmJuly 27, 2020Leave a comment

Learning about voice search + optimizing for it is important – its share of search traffic is steadily growing. It’s estimated that around 111.8 million people use voice assistants every month in the United States. According to a study conducted by OC&C Strategy Consultants, “voice shopping is set to jump to $40 billion by 2022”.…

Effective SEO Needs Buyer Personas

A Persona’s Impact: On Your SEO

brand awarenessBy Haley BoehmFebruary 27, 2020Leave a comment

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they play an integral part in your marketing, from an SEO perspective it is crucial to know who your ideal buyers truly are and where/how they shop. As an SEO guru within the housewares industry, we love buyer personas…

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