A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…
Learning about voice search + optimizing for it is important – its share of search traffic is steadily growing. It’s estimated that around 111.8 million people use voice assistants every month in the United States. According to a study conducted by OC&C Strategy Consultants, “voice shopping is set to jump to $40 billion by 2022”.…
Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they play an integral part in your marketing, from an SEO perspective it is crucial to know who your ideal buyers truly are and where/how they shop. As an SEO guru within the housewares industry, we love buyer personas…