Where to Find Relevant Content Topics + Inspiration For Your Editorial Calendar

If you’re going to put in the time + energy to create content for your housewares brand, you want to make sure you’re addressing topics that your audience cares about. Otherwise, what’s the point? However, finding relevant + timely topics is easier said than done. In fact, figuring out what to write about is arguably…

What Housewares Brands Can Do Now to Prepare for the “New Normal”

Restrictions are being lifted + retailers are starting to open up again. Slowly but surely, it seems like somewhat of a return to normal. Or is it? There’s no doubt that  COVID-19 has impacted almost every aspect of our lives  + we’ve yet to see the long-term impact of how things will change. What might…

5 Easy Ways to Improve Your Content Right Now

Full disclosure: I’m a perfectionist. As a writer and marketer, I’m always looking for ways to improve. As far as I’m concerned, nothing is ever “good enough,” especially when it comes to crafting content. If you’re anything like me, you may be looking for ways to improve the content you’re creating for your housewares brand…