5 Easy Ways to Improve Your Content Right Now

Full disclosure: I’m a perfectionist. As a writer and marketer, I’m always looking for ways to improve. As far as I’m concerned, nothing is ever “good enough,” especially when it comes to crafting content. If you’re anything like me, you may be looking for ways to improve the content you’re creating for your housewares brand…

My 10 Favorite Instagram Tools

With approximately 800 million monthly users, Instagram has exploded in the past few years — and it shows no signs of slowing down. There’s no doubt it’s a powerful platform for housewares brands, and lots of fun to use! While Instagram itself has some cool built in functionality (like Stories, image filters, and live video)…

How To Win Over Millennials on Social Media

Millennials – generally considered as individuals born between 1980 and 2000 – are now the largest generation in U.S. history. Growing up with national tragedies like 9/11, tension and violence overseas, the 2008 stock market crash, and incredible technological advances have changed the way this generation operates and views the world. Now as they reach adulthood,…