6 Google Analytics Reports We Use to Develop Better Content Calendars

I’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…

integrate your SEO and social media

7 Ways to Integrate your SEO + Social Media Efforts

Here at epower at home, we’re all about integrating your digital marketing initiatives because we’ve seen, time + time again, how much better results are when everything is working together. While social media isn’t a direct search ranking factor, it’s too important to ignore! In fact, just last year, Hootsuite did an experiment on the…

5 Ways to Make Instagram More Valuable for your Brand

There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…

epower at home at DigiMarCon2019

9 lessons from DigiMarCon2019

As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days…

9 ways you’re wasting your housewares marketing budget

Are you in charge of developing your brand’s marketing budget? Or responsible for approving it? Or crossing your fingers, toes + eyes hoping that your requests will make the cut + be included next year? Whatever impact the marketing budget has on you, understanding what’s killing your budget + where you’re wasting money is important!…

7 Ways your Website is Costing you Money

Web design + development is no joke. We don’t claim to be experts, but we work with the best of the best and know that a website is an incredible investment for brands, + offers incredible opportunities. We also know some really smart people who believe that once a website is launched, it’s a self-sustaining piece of…