epower at home at DigiMarCon2019

9 lessons from DigiMarCon2019

As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days…

9 ways you’re wasting your housewares marketing budget

Are you in charge of developing your brand’s marketing budget? Or responsible for approving it? Or crossing your fingers, toes + eyes hoping that your requests will make the cut + be included next year? Whatever impact the marketing budget has on you, understanding what’s killing your budget + where you’re wasting money is important!…

5 Ways to Make Instagram More Valuable for your Brand

There’s no denying the opportunities available for housewares brands on Instagram. The channel is growing like crazy, consumers are active + engaged. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. Many posts continue…

7 Ways your Website is Costing you Money

Web design + development is no joke. We don’t claim to be experts, but we work with the best of the best and know that a website is an incredible investment for brands, + offers incredible opportunities. We also know some really smart people who believe that once a website is launched, it’s a self-sustaining piece of…

How to Convince Anyone that Content Marketing is a Must-Have

Content marketing isn’t a fad or a trend. It’s a movement, a shift in how brands connect with consumers. It’s more than an email blast or a blog post, it’s an ongoing commitment to creating and sharing engaging, purposeful content that converts. You’re probably here because you know what content marketing is and that it’s…

5 Housewares Marketing Trends for 2019 – Selling a Lifestyle, Not a Product

Shoppers today want a lot of things, you know that. Gone are the days when the lowest price or fastest delivery speed were the determining sales triggers for consumers. People pay more + are willing to wait for the products that help them create their own distinct identity, home + lifestyle. As more and more…

7 Ways You Can Make It Easier for People To Buy Your Products

Let’s focus on easy this holiday season… If I asked you to make a list of adjectives to describe your holiday season, where on the list would the word “easy” fall? Probably not at the top of your list, right? Festive, yes. Enjoyable, hopefully. Stressful, probably. Words like simple, easy, and effortless are most likely…

Adapting to Change More Effectively Through Digital Marketing

How we’re helping housewares brands adapt with digital marketing… We’re all-in on housewares marketing, which means the challenges home and housewares brands are facing are always top of mind for our team.  But with IHA’s CHESS 2018 just around the corner, the conference’s theme: Adapting In the Face of Change has been on our minds even more than…