7 Ways You Can Make It Easier for People To Buy Your Products

Let’s focus on easy this holiday season… If I asked you to make a list of adjectives to describe your holiday season, where on the list would the word “easy” fall? Probably not at the top of your list, right? Festive, yes. Enjoyable, hopefully. Stressful, probably. Words like simple, easy, and effortless are most likely…

Adapting to Change More Effectively Through Digital Marketing

How we’re helping housewares brands adapt with digital marketing… We’re all-in on housewares marketing, which means the challenges home and housewares brands are facing are always top of mind for our team.  But with IHA’s CHESS 2018 just around the corner, the conference’s theme: Adapting In the Face of Change has been on our minds even more than…

8 Inspired Fall Marketing Ideas

It’s still hot as can be here in Wisconsin, but the promise of cooler weather, crunchy leaves + pumpkin spice everything is just around the corner. Personally, I couldn’t be more excited… If you’re anything like us, you’re always looking ahead! Whether you’re as stressed out as your first day of middle school about Q4…

Persona Development Guide

Focus your work + create more meaningful marketing campaigns. What is a buyer persona anyway? Great question, so happy you asked. A buyer persona can mean different things to different people, which can be confusing. This can also result in personas that are inconsistent and ineffective. Before going any further, let’s define a buyer persona…

Why We Went All-In On Housewares Marketing

We took a leap of faith, going all-in on housewares marketing… Last year, in a team meeting, as we were prepping for the International Home + Housewares Show, we started talking about how it’s our favorite time of year. We’d been doing (great) online marketing work for brands across industries since 1998, but loved the…

What Can Online Marketing Do For Housewares Brands?

Consumers are using the internet to research, select and purchase home and housewares products, is it your brand they are choosing? Are you demonstrating to top retailers that you have a presence and brand worthy of top placement on their shelves? Online marketing can do so much for home and housewares brands, it’s important to…