Is video content integrated into your social media strategy? It should be. The majority of consumers rely on social networks to help with their purchasing decisions + videos that educate consumers on your product line, entertain with unique product highlights + inspire with creative ideas can be a game-changer for your social media strategy! Videos help social media users connect with your brand + feel more confident about your products, ultimately driving sales.
If you’re not sure how to develop a social media video content strategy, you’re not alone. We’ve helped many of our clients with ideas on how to kickstart creating videos for social media, so we decided to highlight our top three tips to help housewares brands get started! Let’s dive in.
Align your video content with your overall social media strategy goals
Any changes you make to your social strategy should be directly tied to your overall social media goals. Similarly, your social media content should serve a specific purpose + provide value to your target audience. Below are some common examples of social media goals that we set for our clients here at epower at home:
- Increase website traffic
- Grow follower count and engagement
- Foster brand awareness + loyalty
- Generate leads + sales
Aligning your video content with your social media goals (which should be a natural extension of your overall digital marketing goals!) will result in more focused, purposeful videos, ultimately generating better results. Tying in your social media goals will also help you make the best use of your resources for producing video content – meaning you’ll avoid the common pitfall of creating videos simply for the sake of doing it.
Create videos that entertain, inform, or inspire
After determining how your video content will correlate with your overall social media strategy + brand goals, the next step is deciding which types of videos will help you best achieve your video content objectives.
Consumers don’t follow brands to see their latest advertisements. Instead, they want to be a part of a brand’s larger online community + rely on their social media profile as a customer service resource. Creating videos that provide true value to your target audience in the form of information, inspiration, or entertainment will encourage your followers to stop scrolling + engage with your content. Here are some ideas to get you started:
- Educate: Highlight a specific product feature + it’s superiority to your competitors
- Entertain: Collaborate with a housewares industry influencer for a product spotlight
- Inspire: Share user-generated content from loyal customers + brand advocates
Creating videos that provide value to your target audience, rather than echo a sales pitch, will establish your brand’s credibility on social media + generate engagement across your social media profiles.
Use video creation tools to streamline the process
Once you’ve set your objectives + topics for your social video strategy, the final step of getting started is finding the right tool to do the job. There are several social media video creation tools out there that will help you create a scroll-stopping marketing video in a short amount of time. Using a tool will also help you create high-quality video content easily + efficiently.
Many tools offer a free trial or even a free plan, so we encourage you to try out a few different platforms before making a final decision. As you grow your social video strategy, you could move from a free plan to a paid plan. A few of our favorite tools include Animoto, Biteable + Canva, but we encourage you to do your own research to find the platform that works best for you.
Social media marketing is an integral part of any successful marketing strategy. Adding video content to your posting schedule will help take your brand to the next level!
Looking for ideas to refresh your social media marketing strategy? Need some extra help writing social content each month? We offer social media marketing consulting, audits, content creation, + moderation/listening. We take care of the busy work so you can focus on growing your housewares brand! Let’s chat!