This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital presence + overall brand performance online.
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Are you currently running digital ads to increase sales on your website? You’re not alone! Digital ads are a great way to drive targeted traffic to your website. As COVID-19 + quarantines rolled out worldwide, people have been spending more time online + at home, which has naturally led to an increase in online sales. We manage a lot of ad campaigns here at epower at home + often see these mistakes when we take over a new client’s program. Check your campaigns to make sure you’re not wasting budget or missing out on sales!
- Poorly structured ad campaigns. If your ad campaign structures aren’t built around product margins, product demand, or product type, you’re probably wasting valuable budget! The foundation of any effective digital advertising campaign lies in a well-designed structure.
- Landing pages that aren’t optimized. When you’re paying for a click, you want to be absolutely certain your driving traffic to the best possible landing page. Make sure your landing pages are easy to shop from + deliver on whatever your ads are promising.
- Search ads without sitelinks. Sitelink extensions add valuable real estate to your text ads, helping you stand out among competitors + providing additional links to your site. These links provide more information + products based on a search.
Not sure if your ad campaigns are generating the return you deserve? We’d love to help! Our team of advertising specialists run strategic campaigns across all the major platforms. From Google to Facebook to Bing and beyond! We’ve got the experience + insight to help you run a more effective ad strategy!
