Learning about voice search + optimizing for it is important – its share of search traffic is steadily growing. It’s estimated that around 111.8 million people use voice assistants every month in the United States.
According to a study conducted by OC&C Strategy Consultants, “voice shopping is set to jump to $40 billion by 2022”. It’s no surprise that more people are taking advantage of the convenience of voice search for online shopping. Between smartphones + home assistant devices, it’s easier now more than ever to search the Internet.
In this article, we’ll go over what voice search is + how retail is impacted by it. Then, learn how epower at home can help your business optimize for voice search through content marketing, search engine optimization + more!
What is Voice Search?
At a basic level, voice search is when people use a voice-enabled device to search the Internet. This could be their phone or a home assistant device like the Amazon Echo or Google Home.
Most voice searches consist of long-tail key phrases (over 3 words) – this means your products need to be descriptive. You should also be answering questions that real people ask. Many queries include questions, as well as more conversational phrasing.
The majority of voice search results are taken from the search engine results page (SERP) feature. The most common SERP feature, by far, is Google’s Featured Snippet. For products that are for sale online, the voice search result can come from the featured shopping listing.
Voice Search + Retail
A Narvar Consumer Report’s survey of 1,290 shoppers in the U.S. found that 70% of those that own voice-controlled devices already use or plan to use their device for shopping online.
When it comes to voice search for eCommerce products, those results mostly come from the shopping listings that show up in SERPs (i.e., Google Shopping). So it’s important to set up your Merchant Center account + take advantage of the free Google Shopping listings. epower at home can help make sure your product pages are properly optimized to ensure your products show up in these listings.
Since most voice search results come from the first result in SERPs, your web pages need to be properly optimized. Everything from unique content to fast load speeds will play a huge factor in ranking your site as highly as possible.
Many voice searches contain long-tail phrases that start with “how, what’, why”, so it’s important to know what your customers are asking + how to answer those questions in a concise way. You should have content that speaks to your customers at every stage of the buyer journey + answers your audience’s most commonly asked questions.
How We Can Help!
Our team is here to set you up for success. When it comes to voice search optimization, it’s best to follow standard SEO best practices + answer questions that real people ask.
Our strategy has always been focused on bringing in visitors at every stage of the buyer’s journey through unique, relevant content. We always follow the best practices for our digital marketing strategy, so our marketing efforts are already in a great position for voice search optimization. epower at home creates informative content that helps you answer your customers’ pain points from the exploratory stage to the decision making stage of their journey.
We will help you optimize your website for eCommerce + voice search. Don’t hesitate to reach out, so we can get your website + Google Shopping listings properly optimized + positioned for growth.