This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital presence + overall brand performance online.
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Page speed is an important metric in today’s digital world + is only becoming more important as consumers spend more time online. If you’re not paying attention to how quickly your website loads, you could be missing out!
Google has made it really simple to check your site speed, but figuring out how to make those recommendations a reality can be tricky for some. As a digital marketing agency, we can handle some of these tasks ourselves, but more often than not we work with web developers to make a real difference for our clients. Once you’ve got some changes in place, it’s important to monitor results + continue working on improvements. Your traffic, users’ experience, conversions + sales are relying on your site’s speed, so don’t ignore it!
Our One Thing Wednesday challenge for you today is to run some initial tests to see how your site is doing right now. We recommend running your site tests with Google’s PageSpeed Insights. You’ll get a report full of helpful tips + recommendations for your site, just like that! You can also dig into site speed through your Google Analytics dashboard. Just navigate to your Behavior Reports + click through the Site Speed menu for specifics on page timings + speed suggestions. From enabling compression to reducing the size of files to streamlining redirects to optimizing images, you’ll have a to-do list full of ways you can improve your site for your visitors + search engines.
We’d be happy to run a Site Speed report for you, just send us your URL + we’ll get started! If you have any questions about your site’s speed or overall performance, just let me know. We love what we do + we love sharing our passion for all things digital with housewares brands!