Your website is a key piece of your housewares brand’s digital marketing puzzle, so it’s important that it looks great + is performing effectively. Whether your site could use some major TLC or just a few minor tweaks, there’s always room for improvement. We’ve put together 20 simple ways to improve your site + start seeing improved results quickly.
1. Update your images.
As the saying goes, an image is worth 1,000 words. If it has been a while, update your website with fresh, high-quality images showcasing your housewares products. Remember, shoppers are curating a lifestyle, so incorporating well-styled, Instagram-worthy images alongside more product-focused pictures is important.
2. Improve speed.
More than 50% of mobile users will leave a site that takes longer than three seconds to load. Test your site speed + page load times using tools like Pingdom + Google’s PageSpeed Insights. If it’s slow, consider compressing images + text, removing extraneous code + other best practices. Not sure how fast your site is? We’d love to help! Send an email and we’ll run a free site-speed report for you with recommendations for making your website faster!
3. Try the 10-foot test.
Open your homepage on your computer + take 10 steps back. Can you tell what your company sells at a glance? If not, you may want to consider tweaking your homepage to make it clear + concise. Better yet, have someone unfamiliar with your brand + products try it!
4. Address common questions.
What are some of the most common questions your team hears from customers? Are those questions being addressed upfront on your site? If not, they should be. Turning those questions into an FAQ page, video, or blog series can provide a lot of value for customers + cut down on customer questions + complaints for your sales team. They can also be great organic search traffic drivers, as searchers are researching their options!
5. Add a clear + eye-catching call to action.
In many cases, you’ll want a main CTA button that’s easy to find and utilized across your site. That may mean filling out a contact form, finding a retailer, signing up for a newsletter, etc. Look at the CTAs and buttons across your website + make sure they’re attention-grabbing, relevant + clear.
6. Fix typos.
Spelling + grammar mistakes slowly eat away at customers’ confidence in your brand. Give your website a good review on a regular basis + be sure you have someone review content before it goes live on your site. If a typo does slip through, simply fix it as soon as you can. Tools like Grammarly can also be helpful!
7. Repurpose your content.
You don’t always have to start from scratch with fresh content. Instead, you can update the content across your site to keep it relevant + targeted to important key phrases on an ongoing basis. For example, a holiday gift guide featuring your housewares products can easily be repurposed into an infographic or even a general gift guide for after the holiday season is over.
8. Check your site in multiple browsers.
Not everyone uses the same browser + not every browser performs the same. Be sure to check the look + performance of your site across Chrome, Explorer, Firefox, Safari + other top browsers to be sure all users are getting a good experience. You can also take a look in Analytics to see how visitors using those browsers are performing on your website to help you focus on what needs improvements!
9. Add video.
Used strategically, video (+ other moving visuals, like gifs + image slideshows) can be a powerful tool on your website. More than 40% of people say that branded video is the most memorable type of content shared by companies. Consider investing in video as part of your marketing strategy.
10. Make sure your pages have meta descriptions.
If you haven’t taken the time to add meta descriptions to your pages, now is a good time to do so. Meta descriptions are important as they help grab attention + draw people into your site from search engines. Make sure your descriptions are readable, informative + contain important keywords for that particular page.
11. Remove/redirect broken links.
No one likes getting an error when they click on a link. Be sure you’re fixing + redirecting links often so that customers can get where they need to go — whether it’s an internal page or you’re linking to an outside source.
12. Add internal links.
As new content is added to your site, be sure you’re going back + adding relevant links to older content as well. This will help customers + search engines like Google better navigate through relevant content on your site.
13. Get rid of duplicate content.
How much of your content is duplicate + and how much is providing unique value? Duplicate content can impact search engine results, cause confusion for readers + really serves a minimal purpose for your viewers. If need be, doing some updating to minimize duplicate content and keep things unique + interesting.
14. Update your page headers.
Headlines + page headers are the first thing people see on social media, search engines + even your blog homepage. Are your headlines grabbing attention? Consider A/B testing some different headlines to see which generates more clicks + keep readers on the page.
15. Add social links.
Make it easy for customers to connect with you by adding links to your social media platforms on your website. Generally, you’ll find these links in the website header or footer for easy access. Only include links if you’re active on these channels + ready to engage with customers.
16. Research your competitors.
Take a good look at your competitors’ websites. What content are they sharing? How is their site designed? What tools + features do they have for customers? See how your site compares + look for ways you can take what they’re doing to a deeper level.
17. Make sure your site is mobile friendly.
Mobile accounts for more than half of traffic, so it’s crucial that your site works well across smartphones, tablets + other devices. Use Analytics to see how your site performs on mobile. If need be, adjust images, buttons, font size, headers, etc. If you’d like some help, we’d be happy to take a look! Just email us and we’ll get you a free report + tips on making your site more mobile-friendly!
18. Keep things consistent.
Consistency is key in all areas of your marketing, but especially on your website. From the fonts + colors to the tone + voice you use, you want to be sure your brand is clear + customers aren’t confused.
19. Make contact information easy to find.
If key business information, such as your hours, contact details + retail locations aren’t prominent + easily accessible, you may be losing customers. These details are crucial for customers who are ready to buy + for those that have questions or feedback. If it’s not already, make it easy for customers to get the details they need.
20. Optimize for important key phrases.
If it has been a while since you did some key phrase research + optimized your product descriptions + other content accordingly, do some digging. Take a look at what you’re currently ranking for + what new or additional phrases you might be able to capitalize on. We typically look at fresh key phrase research every time we write new content + throughout the year to find new opportunities!
Next steps for improving your website
Great! Now that you’ve made improvements to your site, you should start to see some improvements in your marketing efforts overall. That means your next step is to start tracking key marketing metrics surrounding traffic, engagement + conversions + use them to make further improvements — and impress your boss + higher-ups at your company!
Of course, if you want specific insights about your website + how to improve your marketing strategies overall, we’re here to help. We’re offering free marketing consultations for housewares brands.