This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital presence + overall brand performance online.
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One of the biggest advantages of digital marketing is how transparent your metrics and reports can be! However, just because the numbers are easily accessible, doesn’t mean they are easy to understand. We’ve put together a quick guide of some of the most important digital marketing metrics to monitor.
- Traffic Metrics: How many visitors are coming to your site + how did they get there?
- Site Visits: Watch this number over time. Are your visits steadily climbing?
- Channel Sources: Which segments are underperforming? Which are worth more of an investment?
- New vs. Returning Visitors: Are you reaching new audiences effectively? Are people coming back to your site?
- Profile Visits: Are people clicking through to your social profiles from their feeds?
- Engagement Metrics: What are people doing once they get to your channels? Are they interacting with your content, or leaving right away?
- Time on Site: Are people spending enough time on your site to learn about your brand and products? Are their visits efficient?
- Bounce Rate: Are people leaving your site without interacting with it? High bounce rates can indicate a problem.
- Likes + Comments: Are your social posts generating action from your audiences or are people scrolling right on past?
- Conversion Metrics: Are people doing what you want them to do?
- Goals: Do you have relevant goal tracking set up on your website to measure form submissions, downloads, emails, etc.?
- Ecommerce: Is your website generating sales?
- Click-Through-Rates: Are your emails + ads generating clicks?
Are you getting adequate reports from your digital marketing campaigns? The basics listed above should be a starting point, but as an agency, we dive much deeper into the data. We love reporting, because it gives us a chance to dive into the data to see what’s working + what’s not. It also gives us the opportunity to talk through results with our clients and realign strategies as needed.
Are you getting monthly reports from your digital marketing team? Are they easy to understand? Is the data used to improve your program? We’d love to hear about your experiences with reporting + answer any questions you may have about what you’re seeing!