This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital presence + overall brand performance online.
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We’re no strangers to the importance of personas, in fact, we’ve been focusing on them for years. We’re still talking to housewares brands that can’t easily + efficiently articulate who their target audiences are, what they want + why they buy. Even the brands that do have personas in place benefit by regularly updating + refining them. So today, we’re challenging you to learn one new thing about your target audience.
How have their shopping preferences changed since COVID-19 turned our worlds upside down? What are they expecting from their favorite brands? Where are they spending the most time online? Here are some of our favorite resources:
There are so many resources + data providers talking about changing consumer preferences, so dig in + get started. Once you learn something new, take that data a step further and adapt your marketing strategy to it. Is your audience spending more time on Facebook? Write more Facebook content. Are they opening more emails? Look into an email marketing strategy that will convert.
We want to hear what you uncover about your audience! Once you’ve done your homework, send us an email or give us a call at (920)267-4362 + let us know what you’ve learned! We’re happy to help you put together a follow-up plan for making the most of your new-found knowledge to better connect with your customers!