Persona’s Impact: On Your Business Success
In the grand scheme of your digital spend, an investment in buyer personas is a drop in the bucket. That drop in the bucket can have a waterfall effect across your marketing results. It will help paint a better picture of your customers + explain who your ideal audience is to your marketing team, your creative team, your vendors + your digital marketing agency.
In epower at home’s Persona’s Impact series, each of our digital marketing departments highlighted an area where truly knowing your buyer personas will help you generate better business results.
- Impact on your Digital Advertising
- Impact on your Search Engine Optimization
- Impact on your Content Marketing
- Impact on your Social Marketing
Buyer personas are just the first step in your brand becoming more than a manufacturer. As we mentioned during our Persona’s Impact: Intro a few weeks ago, once you have crafted the world’s greatest buyer persona, the impact can be profound.
Simple truth… you don’t have an endless marketing budget. So don’t waste your money or time going after the wrong customer or creating a marketing strategy that won’t resonate with the people you want to buy your products… You’ll get better results + greater return on your investment if you go back to the beginning + keep your focus on your true target audiences right from the start! Utilizing an updated, data-backed + truly effective buyer persona will be impactful on your business’s success.
The valuable insight from buyer personas should provide the motivation for your messaging, targeting + media buys. They can help you pivot your message, or audience as competitors enter the market or as unpredictable events like event cancellations pop up. These personas should create a common understanding that leads to better integration of efforts among your internal teams + external partners. Your buyer personas should be your compass for your marketing strategy + all digital efforts should move in the same direction.
Your teams involved with marketing + sales should frequently review your buyer personas to keep their efforts on the mark. Pay attention to who is buying + why, then apply that insight into refining your personas. This data opens opportunities by identifying which target buyer is generating the best results, so you know where to do even more. You will hone in on how best to spend your marketing dollars.