Woman using a laptop with social media icons hovering over the keyboard

Creating Valuable Social Media Content for Your Followers

Many brands know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get real results from your social channels, it’s important to understand your target audiences’ expectations of your brand on social…

Online Marketing Trends

What SEO Trends Made The Biggest Impact in 2020?

A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…

11 Ways to Check Social Media Performance

This tip was originally sent to our mailing list as part of our One Thing Wednesday series! We created our One Thing Wednesday email series to help the housewares industry make the next best move. Each week, we focus on one important marketing initiative you can + should be taking on to improve your digital…

3 Tips to Get Started with Video Content for Social Media

Is video content integrated into your social media strategy? It should be. The majority of consumers rely on social networks to help with their purchasing decisions + videos that educate consumers on your product line, entertain with unique product highlights + inspire with creative ideas can be a game-changer for your social media strategy! Videos…

Where to Find Relevant Content Topics + Inspiration For Your Editorial Calendar

If you’re going to put in the time + energy to create content for your housewares brand, you want to make sure you’re addressing topics that your audience cares about. Otherwise, what’s the point? However, finding relevant + timely topics is easier said than done. In fact, figuring out what to write about is arguably…