Next week, Justin and I will be presenting a webinar with IHA on Differentiation + Digital Marketing : How To Set Your Brand Apart Online! We’re thrilled to talk to the housewares industry about the most important ways brands can set themselves apart through digital marketing, it’s kind of a passion of ours! While we won’t give too many things away before the live webinar, we did want to share a little preview on what you can expect from our team!
We’ll start by taking a look at the overall shift in consumer behavior + how marketing has had to evolve. It’s not about digital marketing, it’s about marketing in a digital world! How are consumers shopping differently + how can you build a brand that’s digitally-friendly? In our talk, we’ll go over 5 ways housewares brands can catch up online + differentiate themselves by:
- Knowing your audience better than anyone
- Planning for the process, not the purchase
- Cultivating meaningful relationships
- Becoming easy to talk about
- Working for a purpose, not a purchase
Shoppers are looking for more than products when they buy, they’re looking for brands that are going to help them craft their own distinct identity, home + lifestyle. You can use your digital footprint to differentiate your brand + connect with consumers in more meaningful ways! Register for our webinar with IHA to diversify your digital presence, generate more awareness, sales + love for your brand!