As a team, we’re committed to ongoing education within the digital marketing industry. We’re obsessed with raising the bar, upping our game + staying ahead. It’s why we’re so passionate about helping housewares brands catch up + keep up with their digital marketing! A few of us got the chance to spend a few days in Chicago last week, attending DigiMarCon Midwest! Here are a few of the highlights from the different sessions we attended!
- The concept of marketing personalization is all about understanding who you’re talking to + what you can do for them. Make their interactions with your brand better by paying attention + turning your data into a customized experience for them.
- Whether you’re directly impacted by GDPR yet or not, compliance is a best practice + you should be putting in the work to get your data and privacy assets in line. People want to be anonymous online, so setting your brand up with the right data privacy in place will help build trust + transparency.
- For a while, the phrase omnichannel marketing was a jargony one, that meant different things to different people. In today’s marketing and retail landscape, it’s important to look at omnichannel marketing as simplified marketing. We need to create a seamless, simple brand experience for customers whenever + wherever they connect with your brand. Now is a great time to take a look at how you’re gathering + organizing customer data, especially across platforms. Are you able to know who a single customer is, what they’re doing + how you can best help them across platforms/channels? Focus on creating consistency + convenience.
- There are a ton of tools, including AI and machine learning that can free up your time, resources + space on your to-do list for the good stuff by taking off the repetitive, monotonous tasks and automating them. Learning to evolve + embrace these tools will be important, just don’t incorporate them into your strategy just to say you have them, make sure they’re really benefiting your customers and your team.
- Knowing where to invest your money is key, but attribution tracking hasn’t necessarily kept up with the changing buyer’s journey. It’s important you’re measuring + tracking value every step of the way, while still remaining focused on the end result (sales, lead generation, conversions) as the primary goal.
- Video is as important as ever, across channels. Neurons in our brains fire differently when we watch a video. They add a level of engagement + authenticity to your brand that can’t be matched through other mediums. Some of the panelists at DigiMarCon noted that they were seeing higher engagement from the low-cost production content than with their big-budget videos. The fact that companies of any size can + should be investing in video, from low-key iPhone projects to larger scale commercials.
- 5G is coming + a major shift in the way we use the internet is coming!5G is all about the latency (delays), not speed. Delays are going to become painfully obvious, so now is the time to address proactively so you’re ahead of the curve. As marketers, we need to reduce our dependence on tags and other server requests within our digital marketing materials
- Influencer marketing continues to be an important way to reach potential customers, but how we review + assess potential partnerships has to change. Followers + likes mean nothing if they aren’t driving the right traffic + actions for your brand. Micro-influencers are probably the better choice for most brands, give yourself a team of smaller influencers rather than relying on one “star”.
- If you’re in need of some marketing inspiration, go back to your personas + focus on their pain points. How exactly does your product benefit your customers? What’s stopping them from buying from you? Take a hard look at their stressors + needs, then work through how to engage, address + alleviate their concerns so they are ready to buy.
We are so passionate about ongoing education because we know first-hand how quickly things change + how invested you need to be to really stay on top of digital marketing in general. We push ourselves to be expert learners, so our clients don’t have to be. If you’d like to talk through any of the points above or learn more about how we’d approach your marketing strategy, we’re here to talk!