If you’ve got sunshine on your mind, you’re not alone! It can be SO easy to let thoughts of fun in the sun distract you from the task at hand! We’re all about making your life easier, so we thought we’d put together a list of easy-to-use marketing ideas you can fall back on this summer!
- National Gardening Week is the first full week of June! If you’ve got gardening or outdoors products, don’t miss the chance to show ’em off this week! Watch for trending hashtags for more exposure!
- National Doughnut Day (June 7, 2019) – It seems the world is a little doughnut-obsessed these days + for good reason! Don’t miss this “holiday” to show your appreciation for these tasty bites of heaven. From doughnut makers to brunch tablescapes to a shot of your team enjoying a treat, make sure you get in on the sweet action!
- World Ocean Day (June 8, 2019) – Reusable straws have made such a splash this year! Showcase your sustainable side on June 8 + give your audiences a glimpse at what you’re doing to make the world a better place.
- Father’s Day (June 16, 2019) – In 2018, Father’s Day spending was estimated to reach over $15 billion! Don’t miss out on any marketing opportunities to reach your audience! From gift guides to sales, there are a lot of opportunities for housewares brands marketing to dads!
- Summer Solstice (June 21, 2019) – Mark your calendars + show off your brand’s summery side for the Summer Solstice! Whether you focus on the sunshine, start of a new season, or just living life to the max in the summer, make sure to get your brand in the mix now that #SummerIsHere!
- Independence Day (July 4, 2019) – Light those sparklers + get busy planning your 4th of July marketing campaign! Whether you decide to stick to a simple, on-brand Happy 4th of July post, or a more in-depth content campaign focused on your products, plan ahead so you can relax over the holiday weekend!
- International Day of Friendship (July 30, 2019) – Think friendly thoughts at the end of July! Consider a buy-one-get-one promotion, a giveaway on social that has your fans tagging their friends to win, or some recommendations for throwing the perfect girl’s night get together.
- National Beer Day (August 2, 2019) – Cheers to this ‘holiday’, am I right? Whether your showing off a team happy hour shot on Instagram or giving away your favorite bar tools through a contest, you better beer-lieve fans will take notice!
- National Watermelon Day (August 3, 2019) – I’ve seen the cutest watermelon housewares lately! From tumblers to doormats to kitchen towels, nothing says summer to me quite like a watermelon!
- Middle Child’s Day (August 12, 2019) – Earn some major points with the forgotten middle children of the world by showing them some love this August!
- Relaxation Day (August 15, 2019) – Self-care is always in style + Relaxation Day is the perfect chance for you to talk about how your brand + products can help someone relax!
- National Honey Bee Awareness Day (August 17, 2019) – This awareness day is turning 10 in 2019 + gives your brand the chance to show off your sweet side! Whether you have honey-related products or recipes or are just committed to raising awareness about our bees, don’t miss the buzz happening this summer!
- National Dog Day (August 26, 2019) – People love their pets! Show off your office pooches, your pet-friendly products or recipes, or just your general appreciation for dogs this summer!
- See how your site measures up – Is your website underperforming? Is it generating the sales or leads you expect it to? We’d be happy to take a look at what you’re working with!
- Turn up the heat – Summer sales are hot, tie your messaging to the warm summer temps + you’ve got an easy, fun marketing campaign ready to go in no time!
- Throw a party – Partner with some of your retailers to offer in-store events this summer! From cooking to floral arrangement classes, to a simple happy hour sale, the possibilities are endless!
- Sell a staycation – You’ve got the goods to turn a house into a home, so help consumers plan the perfect staycation, featuring your favorite products!
- Use that user-generated content – We love some good UGC, it’s great for search visibility, establishing trust + authenticity + best of all, you don’t have to write it! Encourage your fans to share some seasonally appropriate, on-brand content with your social channels to keep them active + engaging!
- Speed things up – A delay as brief as three seconds can cause you to lose nearly half of your website visitors. Curious about your site speed? Let us know! We’d love to take a look + let you know where improvements could be made!
- Really focus on retention – Take a good, hard look at your customer loyalty program. What can you do to increase incentives over the summer months? Think upsells, future offers + special discounts to keep your customers coming back this summer.
- Get your personas in place – If you haven’t taken the time to develop effective buyer personas yet, or you have them crafted, but haven’t updated them in a while, take a few summer afternoons to focus on your audiences! Or better yet, get in touch + we’ll do ’em for you!
- Prep ’em for school – As summer winds down, don’t miss out on all of the back to school conversations happening online! Transitioning from summer mode into a school-ready home can be a tough process, showcase all the ways your products can make this a less stressful time!
If you’re really ready to make the most of your summer marketing opportunities, let’s talk! We’d be happy to pitch in + lighten your load this summer with digital marketing support! Summer is a great time to catch up when it comes to your digital marketing + we’ve got the team of professionals ready to help you do just that!
